What a well-built chatbot includes
Whichever route you take, the same pieces decide whether customers trust the bot.
- Answers grounded in your site, help articles and documents, with a link to the source
- A clear handoff to your team by email, chat or ticket when the bot should not answer alone
- Lead capture in sales conversations, sent to the CRM or inbox you already use
- Transcripts you can review, to see what customers ask and where content is missing
- Topics the bot must not handle, such as legal, medical or account-specific requests